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Photography
Step 4 of 12 · 1–2 weeks before listing
Listing photos are often a buyer’s first impression. Bright, honest, well-composed images make it easier for buyers to decide to schedule a showing.
Your Checklist
- Use a professional photographer or follow a room-by-room shot list.
- Open blinds, turn on lights, and remove visual clutter.
- Photograph the actual front exterior as the main listing photo.
- Consider a virtual tour or walkthrough for remote buyers.
Common Mistakes to Avoid
- Photographing a room before it is clean, bright, and decluttered.
- Using images that distort room size or hide important features.
- Forgetting the exterior, entry, and lifestyle features buyers expect to see.
What This Can Cost If It Goes Wrong
Weak or incomplete photos can make buyers pass over the listing before they understand the home’s strongest features.
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- Step 3: Pre-Listing Inspection
A pre-listing inspection helps you identify issues before a buyer does, allowing you to decide whether to repair, disclose, or adjust your price.
- Step 5: Marketing Your Home
Once your photos and listing details are ready, use a deliberate distribution plan to reach buyers online, locally, and through your personal network.
- Step 8: Reviewing & Accepting Offers
The best offer is not always the highest price. Compare financing, contingencies, buyer readiness, and closing dates before you respond.